The art of selecting and deploying the perfect quote

he skill of choosing and implementing the ideal quote can turn bland communication into memorable, powerful messaging that echoes long after the conversation is over. From creating a presentation to writing an email, to social media, the ideal quote operates as both validator and truth-teller, adding credibility and gravitas to your thoughts while rendering them more understandable and applicable. Knowing your audience is the basis of great quote choice. A corporate presentation to CEOs would be enhanced by a Warren Buffett observation on decision-making, while a motivational address to university students could borrow strength from a Maya Angelou observation on staying the course. The ideal quote has a direct connection with your audience's values, aspirations, and experiences, creating an instant rapport that will lead them in to hear more of your message. Timing and context are just as important. The strongest quotes don't just reinforce your message – they come at the exac...